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Syed Ali on the effects of school choice.

Syed Ali on Interrogating Ethnography

A panel discussion brings together four luminaries of fiction and creative non-fiction: Suketu Mehta, Suki Kim, Teju Cole, and Andrew Aciman.

Sociologist Syed Ali provides an analytical, autobiographical essay on gentrification in one of the "hottest" neighborhoods in Brooklyn.

I was standing on the helipad of a new, swanky highrise apartment building in the Dubai Marina with my friend Vishul in the summer of 2006. We took in the panoramic, nighttime view of skyscrapers in the making, each capped with cranes lit red and white like so many giant Transformer action figures. Vishul, who'd grown up in Dubai, turned three hundred and sixty degrees and jokingly exclaimed, "This is the future!" And, until the global economic meltdown hit in late 2008, it probably was.

This article addresses an understudied area in studies of immigration—why patterns of acculturation of second-generation immigrants vary. To address this question, I draw on ethnographic research conducted among second-generation South Asian Muslims in New York City. Sociologists generally assume that acculturation is an inevitable process, and that it proceeds from less to more. I argue that acculturation is a more complex process that varies over time and situation for individuals, and can even go from more to less acculturation. Building on Judith Harris's group socialisation theory and Murray Milner Jr.'s theory of status relations, I propose that acculturation is a dynamic status process, and that we can better understand variations in patterns of acculturation of individuals by looking at their peers—the kinds of intimate associations that individuals make, and the kinds of peer group norms to which individuals conform.

AbstractIn this paper, there is exploration of the concept of neuromarketing as a newly developed strategy with economic potential deriving from human brain research. The central notion of the essay is that programmatic advertising can be used to better comprehend the idea of neuromarketing and its impact on consumers' decision‐making. So neuromarketing involves the scientific observation of brainwave activity, eye tracking, and skin response to determine how people's brains react to advertisements and other brand‐related communications. By studying the brain, these neuromarketing strategies can forecast how consumers will make decisions. The neuromarketing tactics' benefits and constraints are studied on a number of market input devices in the paper. The influence of various techniques of neuromarketing is studied from the available research studies and literature. In the recent years, the neuromarketing concept has been able to garner a lot of importance in its contribution to the marketing, advertising, and programmatic advertising has been immensely helped by the understanding of consumer decision making. The consumer behaviour has been able to be comprehended through neuromarketing techniques which are one of the key pillars of the purpose and running of programmatic advertising. A neuromarketing study shall be the helping hand for increasing customer base, market leadership, and converting them to loyal customers. It will help in programmatic advertising through the understanding of the advertiser with respect to the likes and wants of the customers and how consumer attention can be drawn. The consumer behaviour can be understood by the marketers in terms of how the consumers react to the advertising.

Purpose
– The purpose of this paper is to identify reasons for the enterprise systems adoption, their relevance to the Indian organizations and their relationship with industry and size among the Indian organizations.


Design/methodology/approach
– Through the content analysis of 12 research papers reasons of enterprise systems adoption have been identified. With the resultant framework of variables, 288 Indian cases have been scanned to identify and contrast adoption reasons in India with other countries. Also through χ2 test their associations have been studied with respect to industry and size among Indian organizations.


Findings
– All the adoption reasons are present in Indian organizations. All the adoption reasons are indifferent to the industry of organization. Similarly it is found that all the adoption reasons but one is indifferent to the size of organization. Only organizational change is found to be significantly related with the size.


Research limitations/implications
– The scope of study is limited to the Indian organizations that have implemented enterprise systems software. All the manifest variables have been marked with only two values 0 for absence and 1 for presence while omitting the information on relative strength. There is potential possibility of bias toward ES implementation benefits and relative comfort in implementing the target vendor's product. This research has utilized secondary data that might not have been created to address the current problem therefore may be limited in relevancy and accuracy.


Practical implications
– Adoption motivations are a good starting point to see the need for the ES. Occurrences of adoption motivations advocate the change in the application infrastructure. Following 12 motivations for the adoption of ES have been identified in the literature review. Moreover they have not varied much with respect to the size and industry of the organizations. However, some factors are showing stronger presence in Indian context than the global counterparts and some are showing weaker presence.


Originality/value
– Content analysis of the literature review has resulted in 12 reasons for the enterprise systems adoption after three iterations. These variables have been explained with the help of literature. Second, component of this research studies the relationship of these variables with industry and size among Indian organizations. It is established that enterprise systems are being adopted globally for the identical reasons. These reasons are also almost uniform with respect to industry and size of the Indian organizations.

This book examines the evolution and major elements of Chinas Belt-and-Road Initiative (BRI), a trillion-dollar project for the revival and refinement of ancient terrestrial and maritime trade routes. The author analyses the foreign policy and economic strategy behind the initiative as well as the geoeconomic and geopolitical impact on the region. Furthermore, he assesses whether the BRI has to be considered as a challenge to the US-led order, leading to a Sinocentric order in the 21st century. Offering two case studies on the China-Pakistan Economic Corridor (CPEC) and the 21st Century Maritime Silk Road (MSR), the book reveals the drivers motivating China and its partners in executing BRI projects, such as security of commodity-shipments, energy supplies, and explores trade volumes as well as the anxiety these trigger among critics. The book juxtaposes these to non-Chinese, specifically multilateral institutional and Western corporate, inputs into Beijings developmental planning-processes. It also identifies the role of combined Chinese-foreign stimuli in generating the policy priorities precipitating the BRI vision, and the geoeconomic essence of BRIs implementation